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  • Junior CEO, is a six-week digital business education course that teaches kids the basics of starting their own business. The program was developed by the Visalia Chamber of Commerce and has been licensed to the Santa Maria Valley Chamber who will be the program administrator for the local version of this program. Junior CEO is created with the theme of opening up a business selling strawberry-themed desserts. At the end of the program, Junior CEO students will get to open their own dessert stands (or another concept that they created) at various spots around town.

    The program is produced to communicate at a sixth-grade learning level and covers six main categories:

    • Business Fundamentals (Forming a business plan, setting up a bank account, etc.)
    • Cost Models
    • Safety & Food Prep
    • Marketing &Customer Service
    • Money Management
    • Future Planning


    Each virtual session includes a local business leader as a guest speaker. Local business experts will also be available during regular "office hours" to answer questions and provide guidance.

    Tuition is $25 per student. Registration for the Fall Session of Junior CEO is now open! The program will begin in October 4th with a kickoff event at Toyota of Santa Maria.


  • Sponsorship Opportunities: Fall 2021 Session

  • Scholarship Sponsor - $3,000 Scholarship Sponsor - $3,000

    Your sponsorship will help offset Junior CEO program costs and allow us to charge a program tuition of only $25 per student. Your company logo will have preferred placement below the Junior CEO logo and will be included on all Junior CEO marketing materials, including the Junior CEO webpage.

    • Your logo will be featured on each of the Junior CEO workbooks.
    • Your logo will appear on Junior CEO t-shirts.
    • A representative from your company will have the chance to pre-record a message to be played before one of the Jr. CEO virtual sessions (no longer than 30 seconds).

    Session Sponsor (5 available) - $1,500 Session Sponsor (5 available) - $1,500

    You are the sponsor for one of the six course modules and will receive the following promotion:

    • Featured in social media and communications associated with your session.
    • One pre-recorded welcome message to be played as part of one of the six virtual sessions (maximum 30 seconds).
    • Your company logo will appear on the Junior CEO website.

  • Program Timeline

    • October 4th: Program Kickoff event at Toyota of Santa Maria
    • October 11th: Session 1 materials released
    • October 18th: Session 2 materials released
    • October 25th: Session 3 materials released
    • November 1st: Session 4 materials released
    • November 8th: Session 5 materials released
    • November 20th: Junior CEO Business Launch Day at the Santa Maria Town Center Mall - Junior CEOs will get the opportunity to launch their business and sell their product to the public!
    • November 29th: Session 6 & Junior CEO Celebration Event

  • Course Curriculum

  • Session 1: Fundamentals of Setting Up Your Business (Sponsored by Searchlight Properties) Session 1: Fundamentals of Setting Up Your Business (Sponsored by Searchlight Properties)

    The first session focuses on the basics of officially starting the business. Developing a business name, business structure, filing paperwork for their DBA, their business license, setting up a bank account, etc.

    This session is sponsored by Searchlight Properties.

    Session 2: Cost Models (Sponsored by Jimmy's Bravo Pizza) Session 2: Cost Models (Sponsored by Jimmy's Bravo Pizza)

    Students are taught how to form a business plan by using a cost model for their strawberry dessert stand: What ingredients are needed and how much of each ingredient is needed for the recipe. How to source ingredients, cost of goods sold, selling price point, profit margin, etc.

    This session is sponsored by Jimmy's Bravo Pizza.

    Session 3: Safety and Food Prep (Sponsored by L&G Farming) Session 3: Safety and Food Prep (Sponsored by L&G Farming)

    Before the business starts selling to customers, safety protocols and food prep guidelines must be in place. This session goes over the importance of food prep, safety, and the importance of having guidelines and protocols.

    This session is sponsored by L&G Farming.

    Session 4: Marketing and Customer Service (Sponsored by Marian Regional Medical Center) Session 4: Marketing and Customer Service (Sponsored by Marian Regional Medical Center)

    With the business officially up and running, it’s time to market the brand and bring in customers! This session walks students through some marketing basics and best practices, and the importance of having exceptional customer service.

    This session is sponsored by Marian Regional Medical Center.

    Session 5: Savings and Money Management Session 5: Savings and Money Management

    The sales are coming in! Now what? This session will address the importance of savings and money management. How much do you use to re-invest in the company? How much should be put into savings/reserves? This session will walk students through a plan on how to manage their profits.

    Session 6: Future Planning Session 6: Future Planning

    This session will be a live opportunity to review the results of your business journey so far and an introduction to career awareness and preparation courses and tools that are available through our local school districts. Administered

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  • Program FAQ's

  • My child is not in the 6th grade, can he/she still participate? My child is not in the 6th grade, can he/she still participate?

    We want your student to participate. Our material is aimed at children in upper elementary grades. You know your student and their capacity. Younger students may need a bit more help from you. Older students will see this as an introduction to concepts they can develop more deeply.

    When does Junior CEO start? When does Junior CEO start?

    The fall Junior CEO program will begin October 4th.

    Must students log in on a certain day and time? Must students log in on a certain day and time?

    This program is designed to allow your student flexibility. Find a time that works best for your student and participate then. Some students will want to watch a webinar multiple times. Other students will watch webinars back to back. The great thing about this program is you can customize it to whatever schedule works for you.

    Can I sell something besides strawberry desserts? Can I sell something besides strawberry desserts?

    We love entrepreneurs! Maybe your student bakes cookies? Perhaps they want to start a car washing business? Utilize this coursework to start whichever business works for you. Our marketing, however, will promote those who participate in setting up a strawberry dessert stand.

    Are there any additional costs? Are there any additional costs?

    Jr. CEO registration covers access to the webinars and private facebook group, downloadable workbooks, and marketing packet. Students will need funds to start their business (think supplies to make their dessert, plates, etc.). How to find these funds is covered in the class.

    Will students be graded? Will students be graded?

    As in business, success is measured very differently. We want this fun experience to be a life lesson on how to start a business, create positive customer experiences, manage and save money, and build a brand. There are no grades just an opportunity for learning beyond the classroom.

    What materials are required? What materials are required?

    To participate in Jr. CEO, students must have access to the internet and a computer.