• Booth setup best practices:
  • Have clear signage & branding
  • Have engaging displays & materials - if you are a job fair participant, let people know you are hiring!
• How to create a welcoming atmosphere
  • Welcoming body language & open positioning - we friendly and approachable!
  • Avoiding “barriers” like tables between staff and attendees - don't be afraid to stand in front of your table and interact with attendees!
• Interactive elements to engage job seekers
  • QR codes for applications
  • Giveaways & branded materials
  • Bring lots of business cards!

Don't forget to decorate your booth to fit this year's "I heart Santa Maria" theme. Best Booth will WIN a FREE DOUBLE BOOTH at our 2026 Expo!

•  Approach Expo Attendees & Job Candidates in a Non-Intimidating Way
  • Be approachable: Stand in front of your booth rather than sitting behind a table. This makes you more accessible and inviting.
  • Use open body language: Smile, maintain eye contact, and use an open posture to signal approachability.
  • Make the first move: Many job seekers may feel nervous. Greet them warmly and ask an open-ended question like:
    • “What kind of opportunities are you looking for?”
    • “Have you heard about our company before?”
  • Be inclusive: Engage with all job seekers equally, regardless of age, background, or experience level.
• Engage in Meaningful Conversations with Attendees
  • Ask thoughtful questions to understand their goals and skills:
    • “What interests you most about our company/industry?”
    • “What type of work environment do you thrive in?”
    • “Tell me about your experience in [related field].”
  • Listen actively and show genuine interest—this creates a positive impression even if the candidate isn’t the right fit immediately.
  • Tailor your responses to highlight relevant aspects of your company, such as growth opportunities, workplace culture, and company mission.
• Have "Elevator Pitches" prepared for your Company & Open Positions
  • Your Company Pitch (30-60 seconds):
    • Who you are and what your company does
    • Your mission and company culture
    • Why job seekers should consider working for you
    • Example:
      “We’re [Company Name], a leader in [industry]. Our mission is to [brief mission statement]. We offer a collaborative environment where employees can grow and make an impact. We’re currently hiring for [key positions], and we’d love to chat about how you might be a great fit!”
  • Job Openings Pitch (20-30 seconds per position):
    • Key responsibilities
    • Required qualifications (if any)
    • Growth opportunities
    • How to apply
• Be Prepared to Answer Common Job Seeker Questions
  • Common questions & best responses:
    • “What positions are you hiring for?” → Have a clear list ready and be able to explain the key details.
    • “What’s the salary or benefits?” → If you can’t disclose specifics, provide a range or highlight non-monetary benefits like career growth, training, or flexible work options.
    • “What’s the hiring process like?” → Be transparent about next steps (e.g., application deadlines, interview timelines).
    • “Do I need experience?” → Clarify if experience is required or if training is provided.
• Collect & Follow Up on Candidate Information
  • Gather job seeker details effectively:
    • Have a sign-up sheet or QR code for online applications.
    • Collect resumes but also encourage LinkedIn connections for easier follow-up.
    • Use a brief candidate intake form to jot down key details about strong applicants.
  • Best follow-up practices:
    • Send a thank-you email or message within a few days.
    • Keep promising candidates updated on hiring timelines.
    • Encourage applicants to attend any future hiring events or company open houses.

Our partnering organizations have a number of additional resources for businesses looking to hire:

• Workforce Development Board of Santa Barbara County offers a number of programs for businesses looking to hire, provide paid work experience, or upskill employees.
• Career Connect by Jobspeaker is a local jobs board to post any job opening you have available, and provides resources for those looking for employment.