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  • Junior CEO Program
  • The Santa Maria Valley Chamber’s Junior CEO program is a five-week digital business education course that teaches children the basics of starting their own company.

    The fall program revolves around the scenario of opening a strawberry-themed dessert stand (or another concept they have created), and begins in September.

    The program is produced to communicate at a sixth grade learning level and covers five main categories:

    Business Fundamentals (filing a DBA, setting up a bank account, etc.)

    • Cost Models
    • Safety/Food Prep
    • Marketing & Customer Service
    • Money Management


    Each session is produced by Santa Maria Valley Chamber staff and includes relevant and real-world knowledge from local business leaders. Webinars will be released weekly over the course of five weeks.

    Tuition: $25 per student.


  • Program FAQ's

  • My child is not in the 6th grade, can he/she still participate? My child is not in the 6th grade, can he/she still participate?

    We want your student to participate. Our material is aimed at children in upper elementary grades. You know your student and their capacity. Younger students may need a bit more help from you. Older students will see this as an introduction to concepts they can develop more deeply.

    Do I need to sign a waiver/permission slip? Do I need to sign a waiver/permission slip?

    We want to help market your student’s hot chocolate/ orange juice stand. If you want to share the business location, please sign the permission slip. Some students may take the classes and decided to launch another day or would rather market their business another way. We understand this completely. In this case, you would not need to fill out the permission slip.

    When does Junior CEO start? When does Junior CEO start?

    The fall Junior CEO program will begin in September.

    Must students log in on a certain day and time? Must students log in on a certain day and time?

    This program is designed to allow your student flexibility. Find a time that works best for your student and participate then. Some students will want to watch a webinar multiple times. Other students will watch webinars back to back. The great thing about this program is you can customize it to whatever schedule works for you.

    Can I sell something besides strawberry desserts? Can I sell something besides strawberry desserts?

    We love entrepreneurs! Maybe your student bakes cookies? Perhaps they want to start a car washing business? Utilize this coursework to start whichever business works for you. Our marketing, however, will promote those who participate in setting up a strawberry dessert stand.

    Are there any additional costs? Are there any additional costs?

    Jr. CEO registration covers access to the webinars and private facebook group, downloadable workbooks, and marketing packet. Students will need funds to start their business (think supplies to make hot chocolate/orange juice, cups, etc.). How to find these funds is covered in the class.

    Will students be graded? Will students be graded?

    As in business, success is measured very differently. We want this fun experience to be a life lesson on how to start a business, create positive customer experiences, manage and save money, and build a brand. There are no grades just an opportunity for learning beyond the classroom.

    What materials are required? What materials are required?

    To participate in Jr. CEO, students must have access to the internet and a computer.
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