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  • A Holiday Favorite Returns - The Trees Are Coming!



    The Festival of Trees, established in 2004 and sponsored by Altrusa of the Central Coast, is one of the most anticipated annual holiday events in the Santa Maria area! Bringing together decorating teams from local companies & organizations as 'tree sponsors’ - each team shows their holiday spirit of giving by decorating a themed Christmas tree and placing $1000 or more worth of gifts underneath it. The ‘flagship’ Altrusa tree (donated by the club) is valued at $2000.

    The beautifully decorated trees and gifts are on display for two weeks at the Santa Maria Town Center East Mall. Anyone can enter to win one of the trees and all the gifts under it for just one dollar. Tickets are only $1 each and can be purchased at the festival site located upstairs, near Macy’s. For 2022, Altrusa of the Central Coast pulled together 24 sponsor trees for people young and old to enjoy this Christmas.

    The Festival of Trees continues to grow and serve as the club's largest fundraiser each year. Money raised at the event goes directly back into the community as local grants and scholarships to those in need. At their last four festivals, ticket purchases amounted to over $60,000 raised each year, with a record-breaking $72,000 raised for the community in 2021.

    For more information, a video showing past trees and how the event works can be seen online at rebrand.ly/fot2022 


    Altrusa International was established in 1917 to help its members serve fellow residents in need. Founded in 1967, Altrusa of the Central Coast is one of three Santa Maria nonprofit clubs with a mission to service local needs and take on projects that will benefit the community. Throughout the year, Altrusa of the Central Coast focuses on literacy - giving books away at events such as THRIVE, the Annual Kite Festival, Family Day In The Park and many more. For more information, visit facebook.com/altrusaofthecentralcoastsm