As the sun sets on another amazing summer in the Santa Maria Valley our fall and winter promotions are well underway. Most of the marketing efforts and strategies implemented from year-to-year really begin revving up during what the industry labels as “slow season”. On the surface a “slowing” of sorts is certainly true, however the individuals driving our local tourism and hospitality industry are working hard to ensure the future of this very important economic sector. Each year there are free promotional opportunities for our member hospitality partners that everyone should know about.
Restaurant Week & Craft Cocktail Contest (new!)
The Santa Maria Valley Visitors Bureau will be joining in on the statewide Restaurant Week promotion through Visit California. The program is designed in a way to drive business to local eateries following the holiday season. In years past participants have included wineries, breweries, bakeries, coffee shops and many local restaurants. Starting January 16 through January 27, Dine Out Santa Maria Style participating restaurants, wineries and breweries will feature menu items starting at $20.19.
The criteria to participate is minimal with the Visitors Bureau handling the marketing and media efforts as well as printed material for participating businesses. The offer should be $20.19 to coincide with Visit California’s existing platform.
This year we’re adding a new Craft Cocktail Contest to the Dine Out Santa Maria Style festivities. During the month of December a group of judges will visit area bars and restaurants to sample local craft cocktails and vote on a favorite. The winning mixologist will be featured on the santamariavalley.com website and in media surrounding the event.
If you are interested in participating in restaurant week, or to submit a craft cocktail recipe for consideration, please contact Yarely Corona directly at firstname.lastname@example.org or by calling (805) 925-2403 x851. Downloadable registration forms are also available at www.santamariavalley.com/restaurantweek
The more participants we have the more successful the promotion. Let us work together to create a stronger voice and bring awareness to our local wine, brew and dining scene.
Santa Maria Style is a way of life removed from the congestion of big cities and is a style all our own. Locals know best that we live where most vacation and we celebrate that by enjoying all the wonderful assets we have as a community. From car shows, festivals, and mild temperatures to our excellent wineries and up-and-coming brew scene, not to mention our famous Santa Maria Style Barbecue, you really cannot go wrong. With unconstrained outdoor adventures, museums and live theatre all done without breaking the bank, there is fun for the whole family.
We would love to hear from you! As our marketing strategies evolve and expand to include all things #SantaMariaStyle we hope you’ll follow us on social media, our monthly e-newsletter or our weekly Fave 5 email blast. Be sure to use #SantaMariaStyle while documenting your next adventure!
We look forward to continued successes and partnerships ahead! All these opportunities and more can be found by visiting santamariavalley.com or by calling (805) 925-2403.