• Santa Maria Valley Visitors Bureau Supports Local Events

    Event promotion is a top priority for the Visitors Bureau as these programs bring visitors – often overnight - year-round. Our mild climate and selection of venues make Santa Maria a strong host city. Whether it is a car show, the Central Coast Airfest, SB County Fair, or the Rodeo, Santa Maria is host to a wide range and large number of events each year.
    We appreciate the many organizations who sponsor and produce these events for supporting tourism in our city. We encourage locals to support these efforts through attendance or helping to spread the word. A monthly calendar is available from the Visitors Bureau for just this purpose.
    Special Projects Grant Program
    Rather than trying to organize a year’s worth of events ourselves, the Visitors Bureau supports local organizations by providing marketing grants for events held in the Santa Maria Valley through the Special Projects Grant program. The first half of the fiscal year the Visitors Bureau allocated more than $35,000 in Special Project Grant investments.
    Recipients included:
    Boys & Girls Club: 2018 Tour & Taste of the Valley
    COAST the Feature Film, LLC: COAST
    Cruzin’ for Life Organization: Cruzin’ for Life
    Dunes Center: Archaeology Study & FAM
    Foxen Canyon Wine Trail: Christmas on the Trail
    Kiwanis: Beerfest
    Kiwanis: Cornhole Tournament
    Old Orcutt Merchants Assoc.: 2018 OCAF Chalk Festival
    Santa Maria Open Streets
    Santa Maria Fairpark: Santa Barbara County Fair
    Santa Maria Public Airport: Central Coast Airfest 2018
    Santa Maria Taekwondo: 2018 Santa Maria Open
    Vintners Association: Santa Barbara County Vintners Festival
    West Coast Kustoms: Cruisin’ Nationals
    In order to be awarded a grant, applicants need to agree to use the funding to expand their advertising/ marketing in areas outside of Santa Maria. Events must be held in Santa Maria or Orcutt and priority is given to those scheduled during our “slow season,” e.g. September through May.
    In order to extend the impact of the dollars we have available to support events, the Visitors Bureau has created a new Social Media/Digital Marketing Grant program which partners with event organizers and their media teams to significantly enhance their social media presence and marketing. While the investment in these grants is not large, the potential impact in registrations and community awareness is significant. We look forward to working with a number of organizations to test this program in 2019.
    Spring in the Santa Maria Valley means the kick off to some of our favorite happenings! Whether it is yoga, festivals, the rodeo, wine tasting, hiking, painting or car shows you are sure to find the perfect opportunity to get outside and enjoy our beautiful community!